Image by Beer WarsImage by 20090227-beer-wars.jpg
Update April 18: Charleston City Paper checked out the movie screening and after party and has a write-up.
If you're a fan of smaller breweries you'll be delighted to know that "Beer Wars" will play opening night -- Thursday, April 16 -- in Summerville.
Director Anat Baron takes you on a no holes barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries.
Beer Wars begins as the corporate behemoths are being challenged by small, independent brewers who are shunning the status quo and creating innovative new beers. The story is told through 2 of these entrepreneurs – Sam and Rhonda – battling the might and tactics of Corporate America. We witness their struggle to achieve their American Dream in an industry dominated by powerful corporations unwilling to cede an inch.
This contemporary David and Goliath story is ultimately about keeping your integrity (and your family’s home) in the face of temptation. Beer Wars is a revealing and entertaining journey that provides unexpected and surprising turns and promises to change the world’s opinion on those infamous 99 bottles of beer on the wall.
I put the movie's trailer above, but you can also watch a couple more clips on their Vimeo page.
Update March 30: Here's the details for the Bistropub's event, looks like they're bringing in some special brews for the occasion.